The Holley family is growing again ~ AEM Performance Electronics
Holley Acquires Substantially All Assets of AEM Performance Electronics to Expand Its Product Offerings for Enthusiasts of Import and Other Sport Compact Cars
Holley, the largest and fastest growing platform for performance automotive enthusiasts (“Holley”), today announced it has acquired substantially all of the assets of Advanced Engine Management, Inc. dba AEM Performance Electronics (“AEM”). AEM is a leading developer and supplier of electronic control and monitoring systems for performance automotive applications and is particularly well known and highly regarded by enthusiasts of import and other sport compact cars. AEM has also recently launched an electronic control system that supports the conversion of vehicles originally equipped with internal combustion engines to electric power (“EV Conversions”). Holley acquired AEM for $52 million and expects AEM to contribute 2021 pro forma sales of $26 million.
“We’re excited to have joined the Holley team and believe that the resources Holley brings to bear will allow us to accelerate development of the innovative products our customers love”
“The acquisition of AEM is strategic and accretive and we’re excited to welcome even more aficionados of import and other sport compact cars into our growing community of gearheads. We’re also very excited about the work AEM is doing to bring cost effective and easy to use electronic control systems to enthusiasts that are passionate about EV Conversions,” said Tom Tomlinson, President and CEO of Holley. “The AEM brand is iconic in its space and represents a great addition to our already large family of legendary brands that resonate deeply with our customers.”
“We’re excited to have joined the Holley team and believe that the resources Holley brings to bear will allow us to accelerate development of the innovative products our customers love,” stated AEM President Greg Neuwirth. “We’re especially charged-up about leveraging our combined expertise in electronics to more rapidly deploy the AEM EV line of electronic control solutions for enthusiasts of EV Conversions.”
Holley previously announced an agreement to become a public company through a business combination with Empower Ltd. (NYSE; EMPW, EMPW-UN, EMPW-WT), a publicly traded special purpose acquisition company. Holley’s majority shareholder is Sentinel Capital Partners, L.L.C., one of the nation’s leading midmarket private equity firms.
Credit: Business Wire
Below is the current list of brands that Holley own, not including it's newly acquired AEM.
HOLLEY FAMILY OF BRANDS
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With an ever-expanding line of SuperCoils and all the spark plug wires, tune-up kits, and fuel injectors hot rodders have trusted and relied on for years, ACCEL is constantly developing innovative new products designed to push power, speed, and performance. -
Anvil Off-Road is dedicated to Jeep, Truck, and UTV enthusiasts whose adventures start where the pavement ends. Anvil offers high-quality lift kits, winches, and other off-roading accessories to help make sure your rig makes it back home after a weekend in the woods. -
APR's sole mission is to engineer only the highest quality tuning solutions for Volkswagen, Audi, and Porsche vehicles to give you the ultimate driving experience while consistently providing the enthusiast the ultimate in customer care and support. -
B&M Performance & Off-Road has been at the vanguard of the growing automotive aftermarket since the early 1950s. Specializing in performance automatic transmissions and transmission components, B&M will help you put the power to the ground. -
Brawler carburetors are precision-machined and hand-assembled by craftsmen right here in the USA. The Brawler family of carburetors delivers bare-knuckled performance for daily drivers, race cars, and everything in between. -
Bright Earth LED products provide clarity, visibility, and outstanding lighting performance for your vehicle. These LED products are durable, waterproof, and provide more light while using less energy. Step up to LED and light up the night with Bright Earth. -
Carroll Shelby Wheel Company offers premium cast, flow-formed, and forged wheels for late model Mustangs, and F-150s Trucks. Sold in a variety of finishes and fitments, Carroll Shelby wheels bring high-performance styling to your vehicle. -
Cataclean is a patented fuel and exhaust system cleaner that reduces carbon build-up and also cleans your vehicle's oxygen sensors, fuel injectors, and cylinder heads. Reduced carbon buildup increases power, fuel economy, and improves emissions output. -
Demon carburetors have it all – classic modular performance with a modern look, killer features, and numerous models for countless applications. When you pop the hood on your hot rod, a Demon carburetor will separate you from the pack. -
Detroit Speed has utilized extensive engineering, analysis, and testing to provide suspension systems and components for classic muscle cars that deliver late model vehicle ride and handling characteristics expected from world-class OEMs. -
DiabloSport is an industry-leading manufacturer of automotive performance programmers that focuses on making maximum power, optimizing drivability, and improving fuel economy with the push of a button. -
Dinan knows European marques – quite literally – from the inside out. Whether you need hard parts such as exhaust systems or coilovers, or ECU upgrades to unlock your engine's potential, Dinan has the parts to take your BMW, Mercedes-Benz, or Mini to the next level. -
Drake Muscle Cars offers a full range of stylish products to help set your late model pony car apart from the herd. From billet dress-up parts to urethane body components, Drake Muscle Cars has something for anyone looking to make their Chevrolet Camaro,... -
Earl's Performance Plumbing brought aviation fluid transfer technology to the automotive performance market over five decades ago. With the most extensive line of plumbing products available, you can count on Earl's from start to finish. -
Edge Products is the premier name for aftermarket performance electronics for diesel and gas vehicles. Edge endeavors to produce the highest quality products on the market and to deliver them with superior customer and technical support. -
Fender Gripper keeps your car protected while you're wrenching on it. The automotive-grade PVC foam padding also provides superior grip to ensure your tools stay where you left them. The material is 100% washable and resistant to most petroleum-based chemicals. -
Flowmaster® is a household name, and for good reason. They've built legendary exhaust systems and mufflers for decades, and now offer performance air intakes, catalytic converters, and headers to give your hot rod performance to match the iconic Flowmaster sound. -
Unleash your Monster with FlowMonster chambered mufflers. Hidden beneath your ride lies a powerful creature destined to dominate. FlowMonster chambered mufflers create an aggressive exhaust note giving a powerful voice to your hot rod. -
Performance and value intersect at Flowtech. From full-length stainless steel headers for your 1969 Camaro to turbo-back exhaust systems for your late model diesel truck, Flowtech delivers the sound and power you're looking for while being easy on your wallet. -
A proper cooling system starts with the right radiator. Frostbite aluminum radiators cool more effectively and weigh less than older OEM-style brass units. In addition to a variety of application-specific radiators, Frostbite also offers water pumps, intercoolers, and more. -
GearFX Driveline is the industry’s premier provider of gears and driveline components. Led by industry veterans committed to providing the best driveline products and services on the market, we put attention into every detail of each GearFX component. -
The patented HANS Device is hand-made from carbon fiber or injection molded with similarly lightweight high-strength material. A single piece that rests on a race driver's shoulders, the HANS Device keeps you safe and comfortable behind the wheel of your race car. -
Hays offers complete clutch kits and torque converters for an infinite number of high-performance applications, pressure plates for precise gear changes, clutch discs for smooth, chatter-free engagement, and flywheels and flexplates ideal for today's vehicles. -
Following World War II, Stuart Hilborn designed and built the first constant flow mechanical fuel injector. Since then, Hilborn Fuel Injection has continuously revised and improved its fuel injection systems for both street and race applications. -
HK Magnum wheels are manufactured from cast aluminum with black powder coated inserts and a deep machined lip to offer classic good looks in a larger 17” diameter to give your hot rod a more modern look and added clearance for modern disc brake kits. -
Holley Performance Products has been the undisputed leader in fuel systems for over 100 years. Holley's products include carburetors, fuel pumps, fuel injection, intake manifolds, and much more. From start to finish, Holley has the parts to make your dream a reality. -
Holley Classic Trucks may be a young brand, but it is not young in knowledge. Born from years of experience and fueled by decades of truck enthusiasts, we know trucks, because we live trucks and build trucks in our home garages just like you! -
Holley is the new standard in EFI! Whether you're engine swapping your classic street car or need to manage 4000 horsepower in your twin-turbocharged drag radial race car, Holley EFI has the solutions you need to get your project up and running better than ever! -
iNTECH intakes represent the highest degree of technology, performance, and style for late-model vehicles. Features like the Slip-Seal housing filter tube interface, 4-layer dry filters, and utilization of factory mounting points separate iNTECH intakes from the pack. -
Since the golden era of drag racing in the 1960s, Hooker has helped more racers reach the Winner's Circle than any other header company. From the stoplight to the race track, Hooker exhaust technology will make your car or truck perform and sound better. -
The BlackHeart team utilizes the latest technology and materials to design exhaust systems, engine swap kits, and mufflers for both import and domestic cars and trucks. Hooker Blackheart is platform-engineered to provide superb performance, aesthetics, and fitment. -
For over 60 years, Hurst has been the shifter of choice for some of the most recognizable muscle cars to come out of Detroit. Today, Hurst maintains a wide variety of shifter products including automatic shifters, manual shifters, shifter knobs, and shifter handles. -
Safety has been Lakewood's main priority since the company was formed. The same exhaustive research and comprehensive testing that goes into our industry-leading bellhousings is built into every shock, traction bar, driveshaft loop, and chassis component we build. -
Legendary wheels are made for classic car enthusiasts that demand the best. With designs that are authentic and timeless, they will enhance your hot rod with unsurpassed style, quality, and strength to ensure that they will roll true and turn heads for many years. -
Since 1925, Mallory has been a leading manufacturer of automotive ignition products. From the original Ford V8 to modern coil on plug applications, Mallory has been there for it all and will continue to be with ever-expanding ignition products, both new and old. -
Using his own '57 Chevy as a rolling testbed, drag racer Joe Hrudka launched the most famous gasket company in the world more than half a century ago. Mr. Gasket is the go-to gasket source for racers with gaskets and fasteners that seal perfectly every time. -
From small block street cruisers to 10000 horsepower top fuel dragsters, MSD's ignition systems has been the industry leader for over 40 years. MSD continues to push the envelope with cutting-edge ignition technology as well as intake manifolds and EFI systems. -
MSD’s Atomic EFI systems were designed with two goals; to simplify EFI and improve overall performance. Component integration resulted in easier installation and programming while advanced self-learning properties maximize your engine's output. -
MSD’s reputation for performance products is second to none and the DynaForce line of rotating electronics builds on that rank. When you bolt-up a DynaForce Alternator or Starter to your ride, rest assured you’re getting the quality and performance you expect from MSD. -
Nitrous Oxide Systems has powered more racers than any other brand of nitrous. When you're looking to go fast, rely on NOS to deliver the most power per dollar available in the industry. From stock engines to race vehicles, jet skis to trucks, NOS has a kit for you. -
With the most unique designs and highest quality materials, it’s no wonder that the easy-to-apply OG Innovations automotive graphics set the standard for how to make your ride stand out. Our pre-cut graphics kits are simple to apply, care for, and remove. -
ProConnect offers direct-fit spark plug wires and ignition coils to save time and money while ensuring reliability and performance. Since ProConnect is an OEM supplier, you can trust that our ignition components meet or exceed OEM specifications. -
Our products are designed using CAD programs and are validated through hardness testing, microstructure analysis, surface finish examination, and roundness testing. When you need suspension parts, you can trust the company with the 1 million mile warranty. -
“Innovators in fuel systems” is more than just a by-line. Since 1998, Quick Fuel Technology has grown exponentially culminating in the benchmark by which performance carburetors are measured. At QFT, our product innovation is only matched by our customer service. -
Quick Time, the undisputed leader in bellhousing technology, was founded by former race car driver Ross McCombs. Born from a need for stronger bellhousings to withstand the rigors of dirt track racing, McCombs began making his own and the rest is history. -
Our unwavering goal to produce reliable, efficient, state-of-the-art data recorders, at a price accessible to professionals and sportsmen alike, and back them with whatever service our customers may need, is just as strong today as it was in 1984. -
Range Technology was founded in 2010 with the goal of providing custom Active Fuel Management solutions for GM vehicles that did not re-flash the factory ECU. Range now has modules to control GM AFM, Dodge/Chrysler MDS, and GM/Ford start-stop systems. -
Even though muscle cars aren't known for their handling prowess, they can still be made to carve up the autocross or road course with the right parts. Rekudo shocks and sway bars will plant your hot rod through the turns and maintain a comfortable ride on the street. -
REV Wheels is a revolutionary wheel manufacturer providing the highest quality wheels through innovation and cutting-edge style. REV Wheels offers wheels for classic, luxury, off-road, tuner, RWD applications. No matter what you drive, amp it up with REV Wheels. -
Scott Drake is the world's largest manufacturer and supplier of reproduction parts for classic Mustangs. Featuring thousands of quality products, Scott Drake is also one of the largest manufacturers of Ford-licensed parts. -
Racing and riding is more than what you do, it's a part of who you are. We get it, because it's who we are too. Since 1959, racers and motorcycle riders have trusted Simpson Racing products to provide an unparalleled level of comfort, performance, and protection. -
The Sniper line of products are built to take your project to a new level of performance at a great price! Sniper plumbing is high-performance equipment with hand polished aluminum fittings and high–strength hoses. The Sniper line of fuel pumps, regulators, and... -
SPAL electric fans are built to meet the rigorous cooling requirements of today’s high-performance vehicles. Manufactured from sturdy plastic, individually balanced, and a fully sealed waterproof/dustproof motor ensure reliable performance in the most extreme conditions. -
Whether you're on the drag strip, road course, rally racing, karting, or even offshore boat racing, there's a Stilo helmet certified for your application to help keep you safe. Stilo is the official team supplier of the AMG Petronas F1 team. -
Street Fire is a branch of MSD focused on providing customers with the best-valued ignition components available. With coils, wires, and distributors available for tons of applications, Street Fire can put the spark back in your hot rod without breaking the bank. -
STS designed and patented rear-mounted turbo systems in 2003. These remote-mounted turbocharger systems have been recognized around the world as the most innovative technology available for dramatically increasing the horsepower of any vehicle. -
Superchips is the industry leader in automotive tuning for late model cars, Jeeps, and trucks. Founded in England in 1983, Superchips was one of the first companies to specialize in tuning vehicles with computer-controlled fuel-injection systems. -
Tremec transmissions are the pinnacle of manually-shifted performance. Tremec supplies some of the most innovative torque transfer solutions in the automotive industry, to some of the industry's most respected OEMs. From simple timing gears to... -
Weiand developed the first-ever aluminum intake manifold in 1937. Thirty years later Weiand developed complete blower drives for the GMC 6–71 supercharger. Today, Weiand is still at the forefront of intake manifold and blower development as well as high flow water... -
No frills, no fluff, no marketing; Just results! When you need to get the job done on a budget, look no farther than White Box. White Box offers budget-conscious solutions for engine swaps, exhaust systems, headers, fuel pumps, and even traction bars. -
All XDR performance products have been painstakingly designed for the ultimate in off-road performance. Developed to address specific weaknesses of the most popular side-by-sides, XDR products provide a performance advantage with eye-catching good looks.